Unlock the Lockdown
A Journal of Factory Tours in India, Cambodia, Thailand and China
Onsite Promotion is an integral part of any Handshake Hotline operation. It involves visiting the factory site and engaging with the workers explaining to them the purpose & objectives of the hotline. The face to face communication is the touch ID to unlock the insights of the workers, especially in the lockdown. Workers can get started using the hotline by having awareness of what situations and scenarios they are in.
Brands in co-operation with the factory management facilitate the implementation of the on-site promotion. Factory management-the team responsible for facilitating it- their whole-hearted support is an absolute must during this activity.
During the pandemic, most of the promotion programmes had to be done online for safety. However, all stakeholders do understand that face-to-face communication with workers on the ground has unique advantages which online one cannot offer. For now, the situation is within control. Our hotline team restarts the onsite promotion under the brands' encouragement.
There are a few challenges for the hotline promotion. Undoubtedly, the involvement from the management helps workers to open up with the hotline team. It is also necessary to ensure that the workers are able to grasp the message that is being conveyed during the promotion.
The workers usually come up with the umpteenth questions during the live interaction. It is not an easy task for the promotion team to respond to tons of questions at the same time in the site promotion. When it comes to online promotion, clarity in communication is very important as the effects of promotion vary according to what medium is used, like radio and a Zoom call. It is difficult to reach out to the workers individually as lack of community interaction when the promotion is online.
However, the hotline team must ensure maximum reach and impact.
So for giving you a little context on where these conversations come from, we draw this "gallery" based on 3 years of going around different factories to attach community. We draw our journey of worker community engagement on the map of India, Cambodia, Thailand and China.
Online and onsite interaction have both become more important during the pandemic year when we need to understand and help with workers. Obviously, optimisation of online communication must be done for having a long-lasting impact in the community, but it cannot and should not replace onsite communication or be the only alternative way for promotion.
Inno's role is to build resilient and sustainable workplace communities. Our human touchpoint with workers helps in forming bonds and make a difference in the industry more than any apps or questionnaires. Maybe we could not get a lot of the questions on site but it is the foundation we built to take in a lot via chatting apps like WhatsApp, WeChat, Messenger...